Privacy Policy
Last updated: July 2, 2026
This Privacy Policy describes how we collect, use, store, and share personal data when you visit or make a purchase through our website.
We always process your personal data in accordance with the General Data Protection Regulation (GDPR) and other applicable data protection laws.
Data Controller
We are the data controller responsible for the processing of your personal data.
Personal Data We Collect
We may collect the following types of personal data:
- Name
- Address
- Email address
- Telephone number (if provided)
- Payment information (processed by payment service providers)
- IP address and device information
- Purchase history
- Website usage and browsing behaviour (through cookies)
How We Collect Personal Data
We collect personal data when you:
- Make a purchase through our online store
- Contact customer service
- Subscribe to our newsletter
- Use our website (through cookies and similar technologies)
Purposes of Processing
We process your personal data for the following purposes:
- To process and deliver your order
- To process payments and returns
- To provide customer service
- To send order and delivery information
- To improve our website and user experience
- To carry out marketing activities (only with your consent where required)
- To prevent fraud and maintain security
Legal Basis
We process your personal data on the following legal bases:
- Performance of a contract (purchases and deliveries)
- Compliance with legal obligations (accounting and tax legislation)
- Legitimate interests (e.g. improving our services and carrying out basic marketing activities)
- Consent (e.g. cookies and targeted advertising)
How We Share Personal Data
We only share personal data where necessary to operate our business, for example with:
- Shopify (e-commerce platform)
- Payment service providers (e.g. Klarna, Stripe, Visa, Mastercard, Apple Pay, Google Pay, Swish)
- Shipping and logistics partners
- Marketing platforms (e.g. Google, Meta, TikTok – where enabled)
- IT and analytics providers (e.g. Google Analytics)
Depending on the service provided, these parties may process personal data as data processors or as independent data controllers.
Transfers Outside the EU/EEA
Some of our service providers may process personal data outside the EU/EEA, for example in the United States.
Where such transfers take place, we ensure that appropriate safeguards are in place, such as the European Commission’s Standard Contractual Clauses (SCCs).
Depending on the service provided, these parties may process personal data as data processors or as independent data controllers.
Data Retention
We retain personal data only for as long as necessary for the relevant purpose:
- Order and accounting data: up to 7 years (in accordance with applicable accounting legislation)
- Customer service enquiries: up to 12–24 months
- Marketing data: until consent is withdrawn
- Analytics data: generally 14–26 months (depending on settings)
Your Rights (GDPR)
You have the right to:
- Access your personal data
- Request correction of inaccurate personal data
- Request deletion of your personal data (“the right to be forgotten”)
- Object to certain types of processing
- Request restriction of processing
- Receive your personal data in a portable format (data portability)
- Withdraw your consent at any time
You also have the right to lodge a complaint with the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, IMY).
Cookies and Tracking
We use cookies and similar technologies to:
- Ensure the Website functions properly
- Remember your shopping cart and preferences
- Analyse website traffic and user behaviour
- Display personalised advertising
For more information, please see our Cookie Policy.
Changes to This Policy
We may update this Privacy Policy when necessary. The latest version will always be available on our Website.
Contact
If you have any questions about this Privacy Policy or how we process your personal data, please contact us at: